Sean Allen
BRANT NEWS

Who are we?

A committee of community “champions” tasked by the city to re-envision and re-brand the way Brantford is viewed is asking citizens to chime in with their thoughts.

An online survey for the Brantford Identity Project takes five minutes to fill out and will help provide invaluable information during the process, according to committee member Trevor Cherewka.

“There are about 15 people on the committee and we know that we don’t represent the whole of the city,” Cherewka said. “We put this survey together as one of the first steps because we want to collect everyone’s voice.”

The goal of the project, as stated on the website, is to “develop an updated corporate brand, which accurately captures our community’s image, values, assets and potential.”

Available at www.thebrantfordidentityproject.ca, the survey asks questions about how Brantford is currently perceived.

It then asks users to name three things Brantford is most known for, three Brantford places they would take a visitor and what things the user loves about Brantford.

Mayor Chris Friel planted the seeds of the re-branding committee during a series of breakfast meetings during the past year and a half.

Friel said the committee took up the challenge early on and has been leading the way on the project.

“This was a very organic process,” Friel said. “The champions took this on and started pushing it along. By the time city council had any involvement everything was ready and we just voted to approve where they were going with it.”

While streamlined and consistent slogans, logos and branding will be a byproduct of the work of the committee, Friel believes a more positive image of Brantford will be the end result.

“I hope this turns out to be so positive and community-driven that the small group of incredibly loud, negative people are so drowned out that they just scurry away,” he said.