Social media has opened doors for organizations like the Grand River Environmental Group.
After 13 years working to get people together to clean up litter in the city, organizer Tracey Bucci said Facebook has helped more than any other tool.
"We've been somewhat low key for many years, but Facebook has really helped promote us," Bucci said on Sunday as a dozen members of the group prepared to clean up trails near Mohawk Lake. "We are seeing more numbers and more acknowledgement of our group."
Bucci said many people are aware of the group's existence due to its annual large cleanup near Brant's Crossing. But she said it also holds smaller cleanups that didn't get much attention until social media came along.
Bucci said many would be surprised by the amount of trash a dozen volunteers can collect in two hours. On Sunday, the group had a heap of trash after only two hours working along the trails.
"Please don't litter," Bucci said. "This is what we are leaving for our kids. We need to all set a good example and keep our environment clean."
The Grand River Environmental Group meets once a month to discuss where to focus its efforts. The next meeting will be held on Wednesday, Aug. 21, at the Piston Broke Pub beginning at 7 p.m.